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ADVG18073 Consumer Research Advertising Planning
Brand / Competitor Analysis
ADVG18073 Consumer Research Advertising Planning
Librarian, Pilon School of Business
Nicole Zhang
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Contact:
HMC Campus Library
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Subjects:
Accounting
,
Advertising
,
Business
(all business guides)
,
Business BBA & Post Grad
,
Business Communications
,
Business Diploma
,
Business Law
,
Careers
,
Continuing & Professional Studies
,
Economics
,
Finance
,
General Business
,
Human Resources
,
International Business
,
Marketing
,
Marketing: BBA
,
Marketing: Diploma
,
Office Administration
,
Other Business Courses
,
Project Management
Industry & Market
Environmental Profile
Brand / Competitor Analysis
Graphics & Charts
Which database?
APA for Business
Cite it Right
Brand / Competitor Analysis
Product and brand research
Euromonitor: Passport
This link opens in a new window
Type the brand or product name in the keyword search box in the top right corner. Filter your results by country, etc.
See video on this page.
Euromonitor Passport Guide
by
Nicole Zhang
Last Updated Nov 1, 2024
2078 views this year
ProQuest Central
This link opens in a new window
Search across multiple databases from ProQuest with one search.
Note: Recommend using Firefox or Google Chrome.
Permitted Uses
WARC
This link opens in a new window
Ad campaigns, case studies, marketing intelligence and more. Start with a keyword search for the brand in the top right corner.
See video on this page.
Ad collections
Ads of the World
An archive that includes television ads.
WARC
This link opens in a new window
Select
Gunn Report
from top menu to see video case studies, top campaigns from around the world and more.
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