Corporate website
Review the corporate website, and look for sections that might include information about their products, including:
- Corporate
- About Us
- Products
- News
- Press Releases
| Company Profiles |
|---|
| Business Source Complete - Business Searching Interface: 1. Click on Company Information at the top of the page, then select the right company. 2. On the results page, choose Newspaper, etc., from Related Information. |
| Euromonitor: Passport: 1. Select Companies from top menu, then search for company name. Best for large, public companies. |
Best bet library sources
- Euromonitor: Passport This link opens in a new windowDetailed reports and statistics on brands and products, including competitors. Search for the brand or product name in top right corner, or search by industry (e.g., Soft Drinks, Pet Care, etc.). See brief video on this page for more search tips.
- WARC This link opens in a new windowBrand information, marketing, and advertising information. Start with a keyword search in the top right corner.
- Statista This link opens in a new windowBrand share and sales information, with statistics, reports and studies. Download infographics, PowerPoint slides, charts that for your presentation or plan. See example on this page.
