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ADVG20905 Marketing Promotion Management: Situational Analysis

Corporate website

Review the corporate website, and look for sections that might include information about their products, including:

  • Corporate
  • About Us
  • Products
  • News
  • Press Releases
Company Profiles
Business Source Complete - Business Searching Interface:
1. Click on Company Information at the top of the page, then select the right company.
2. On the results page, choose Newspaper, etc., from Related Information.
Euromonitor: Passport:
1. Select Companies from top menu, then search for company name. Best for large, public companies.

 

Best bet library sources

Statista chart showing shopping locations where consumers usually by tea in canada as of february 2019

Librarian, Pilon School of Business

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Nicole Zhang
Contact:
HMC Campus Library
905-845-9430 x5587