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MKTG27583 Marketing Analysis & Planning

Industry Overview

Industry information

Trade Publications

Trade publications are periodicals that provide up-to-date information on a given industry’s trends, news, reports, resources, and best practices. You can search for RTD coffee or ready-to-drink coffee in the below publications to find out more industry information.

Look for an association

Google logoTrade and industry association websites often provide statistics, trend information, legal or government issues affecting the industry, etc.  Search for industry association Canada in Google.  e.g. coffee association Canada.