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ADVG35785 Integrated Marketing Communications
Brand & SWOT Analysis
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ADVG35785 Integrated Marketing Communications: Brand & SWOT Analysis
Situational Analysis
Brand & SWOT Analysis
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Product and brand research
Euromonitor: Passport
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Extensive industry reports, brand and and market share and more.
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Euromonitor Passport Guide > Brand & Market Share
WARC
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Authoritative forecasts, case studies, marketing intelligence, and latest news in marketing, advertising, media, and research industries.
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Business Source Complete
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Company and industry profiles, SWOT analysis, market research, case studies, and nearly 2,000 peer-reviewed journals.
ProQuest Central
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Permitted Uses
Branding Foundations, from Lynda.com
Branding Foundations
by
Drew Boyd
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