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MKTG10625 Marketing 2

Search Tips

Identifying keywords

Step One: Create and write your research question, example:

Should employees in Canada be given unlimited vacation time?

Step Two: Create your search, focus on nouns only. These will be your keywords or phrases - not who, why, where, when, how or what.

  1. employees  2. vacation 3. Canada

Step Three: Identify synonyms for each keyword or phrase. Remember to put any phrases in quotes, e.g..

 Keyword 1
 Keyword 2
Keyword 3
employees
vacation
Canada
workers
holidays
Canadian
staff
"time off"
Ontario

You can find more synonyms or keywords using the Visual Thesaurus (see below) or Thesaurus.com .

Find word variations

Try adding an asterisk *  to the root of any word to pick up other variations of the word:

  • Canad* will also find Canada, Canada's, Canadian
  • work* will also retrieve workplace, workers, worked, working

Phrases

Enclose phrases in quotation marks, e.g.:

  • "climate change"
  • "social media marketing"
  • "human resources"
  • "supply chain management"

Remember - if you use AND, OR or NOT in your search, those words must be in capital letters, e.g.

  • "global warming" OR "climate change"
  • "social media" AND Canada