Display Advertising (LinkedIn Learning)
Best bet library resources
- eMarketer PRO (Insider Intelligence) This link opens in a new window Search by keywords, then filter results using the options - including Topic - on the left side of the results. Or, click on Topics, Industries or Demographics (be sure to then click on All Reports on the right side of the page. OR select from the top menu Country > Canada, Results may include reports, interviews, market data and international trends analysis related to digital and mobile marketing, media and commerce.
- MTM: Media Technology Monitor This link opens in a new window Provides reports based on a media survey conducted of 12,000 Canadians twice a year. Start by selecting Reports from the top of the page, then scroll down to see report Icons to select reports covering TV/Video, the Internet, Mobile, Demographic groups, Radio/Audio, etc.
- Statista This link opens in a new window Reports and statistics from over 18,000 sources. Search by keywords (e.g. advertising Canada) or click on Statistics, Reports, Infographics. Download images, PPT slides, Excel files and more.
- WARC This link opens in a new window Start by browsing Topics from the top menu. Find articles, advertising forecasts, case studies, interviews with agencies, and more. To find agency information, just search the agency name in the search box. See example below.
- ProQuest Central This link opens in a new window Search for newspaper, journal and magazine articles across multiple databases from ProQuest with one search.
Librarian, Pilon School of Business
Nicole Zhang
Contact:
HMC Campus Library
Subjects: Accounting, Advertising, Business (all business guides), Business BBA & Post Grad, Business Communications, Business Diploma, Business Law, Careers, Continuing & Professional Studies, Economics, Finance, General Business, Human Resources, International Business, Marketing, Marketing: BBA, Marketing: Diploma, Office Administration, Other Business Courses, Project Management
