Questions (rows)
See a list of questions in the Word file attachment, below.
WHAT is the topic you want on which you want to find information?
WHAT do you want to know about? For example:
- toothpaste
- Chatelaine magazine
- recycling
- commuter modes of transit
- tablets/e-readers
- TV viewing habits
- mortgages
- cruise vacations
- Personal Characteristics / Views (see Vividata's Psychographic questions)
Questions
Split(s) (columns)
WHO do you want to know about?
What is the demographic group you want to target to answers your question(s)? For example:
- all Canadians 18+
- women in Ontario
- GenXers (born 1965-1981)
- Level of education
- Household income
Splits
Nesting
Example: Do Canadian Millennials use online banking?
Not Nested
This table shows 74% (or 7,219,000) of Millennials have done online banking in the past 3 months.
Nested
71% of (or 3,509,000) Male Millennials have done online banking in the past 3 months.
77% of (or 3,710,000) Female Millennials have done online banking in the past 3 months.
