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SimplyAnalytics Guide

What you can find in SimplyAnalytics

SimplyAnalytics currently offers more than 75,000 data variables related to demographics, employment, housing, market segments, businesses, consumer spending, brand preferences, public health, and more from industry-leading data vendors. SimplyAnalytics has all the data you need to answer key research questions, make sound business decisions, and understand the socio-demographic and economic conditions of any geographic area in the United States and Canada.



Environics Analytics Group, Inc. (Canada only) is the premier marketing and analytical services company in Canada. Specializing in geodemographic segmentation, site modeling and custom analytics, the Toronto-based company provides businesses with data-driven market insights to help reach their customers more effectively. To learn more about Environics Analytics, please visit their website at

Variable lists can be found here.

  • CensusPlus: The 2011 CensusPlus dataset includes more than a thousand popular variables that analysts and marketers rely on from the Census, plus valuable additional variables from the National Household Survey (NHS).
  • DemoStats: Current-year estimates and projections of demographic data. Covers more than 500 key variables for over 56,000 census dissemination areas.
  • HouseholdSpend: Demographic estimates and projections of household income data and Statistics Canada’s recent Survey of Household Spending. This product can be used to estimate the spending behaviour of Canadians at any geographic level, from Canada down to a local trade area.


Dun & Bradstreet. The world’s most trusted source of sales and marketing solutions. All D&B information is powered by DUNSRight™, D&B’s Quality Process, which gives you the insight you need to avoid duplication, better target prospects, and increase the profitability of your marketing lists.

  • The Canadian D&B’s Business Directory incorporates over 1.1 million Canadian businesses with the following data fields: Legal Name, Business Name, NAICS & SIC Code, Address, Telephone number, Web address, General description, Estimated revenues, Number of employees, Year started, Key contact person and more.


Public Health Agency of Canada COVID-19 Outbreak data is a record of confirmed COVID-19 tests, cases, and deaths each day in Canada starting January 31, 2020. The data includes variables on total counts as well as prevalence per 100,000. It is available nationwide at the national and province levels.