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MKTG31002D Sales Strategies and Methods

Welcome to Sales Strategies and Methods MKTG 31002D Course Guide

This guide is intended to provide an overview of resources available to you from Sheridan Library that can help you find information about industries and companies needed for your Sales Strategies and Methods assignments.

How to use this guide

In this guide you will find recommended resources for Sales Strategies and Methods course. Click on tabs above to navigate through different sections of the guide and explore library databases and other resources for your assignment.

  • Company Profile: Use this tab to find company profile, revenue, growth rate, market share, and more.
  • Macro-Environmental Analysis and Trends: Use this tab to find industry analysis, competitive analysis and trends and changes in demographic, economic, technological, political, social and cultural forces.
  • SWOT Analysis: Use this tab to find SWOT analysis report for the company and industry.
  • APA for Business Sources: You might use this tab to find specific APA examples for business databases. 
  • Cite It Right:  More information and examples of different citation styles can be found in this tab.
  • Search Tips: This tab includes tips on how to conduct search in academic databases.
  • Google Tips: You will find more tips on how to search Google.

 

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