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MKTG31002D Sales Strategies and Methods

Company Profile

This section provides a list of relevant information sources for students to conduct search on the company profile. Company profiles may include products/services, price, promotion, company growth rate and market shares, revenues, etc

To start with, Company Website is a good place to start with finding company information. You may find company background and history, types of services/products etc. LinkedIn also provides a company search feature that provides with information about each company that is searched. The company information may include company size, location, specialties, company types, etc.

Recommended databases

Source Description Search tips
FPadvisor Infomart provides detailed information about Canadian private and public companies, company directories, financial information. Select Corporate Survey on the left navigation menu and search your company name to see company profile information.
Nexis Uni

(formerly LexisNexis Academic)

Nexis Uni provides full-text access to over 15,000 news, business and legal sources. Use the Company Dossier to retrieve detailed company information and financial performance measure, industry analysis, SWOT analysis, news articles etc. Select Company Dossier on the top drop down menu under Menu, and search for the company by name.

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