This section helps students to identify relevant trends and provide evidence of the changes in the demographic, economic, technological, political, social and cultural forces.
| Source | Description | Search tips |
| Euromonitor: Passport | Euromonitor Passport provides extensive reports covering industries, countries and consumer trends. It includes over 200 Canadian Industrial sector reports. Also offers demographic, economic, political, regulatory and social statistics and reports for countries worldwide. | Click Search from black menu bar. Choose Categories and Topics and Click Go. Then select Industry in the first tab and then select Geographies in the second tab. Or select Economics > Business Dynamics and select Country Reports to see more macro-environmental analysis. More detailed instruction be found in Euromonitor Passport Guide tab |
| IBIS World | IBIS provides comprehensive research on over 400 industries in Canada. Reports include industry analysis, SWOT analysis, market size and growth analysis, competitors, market forecasts and key statistics. | Search by keyword in the search box, or select Canada Industry Reports (NAICS) from the top menu bar, then browse and select industry. |
| Statista | Access to data from over 18,000 sources including Statistics Canada. It contains reports, dossiers and statistics on industries, markets, surveys and infographics. | Select from Industries and Reports for more information. |
| Nexis Uni
(formerly LexisNexis Academic) |
Nexis Uni provides full-text access to over 15,000 news, business and legal sources. Use the Company Dossier to retrieve detailed company information and financial performance measure, industry analysis, SWOT analysis, news articles etc... | Select Company Dossier on the top drop down menu under Menu, and search for the company by name. |
| Mergent Online | Mergent Online offers extensive reports on company and industry performance analysis, market trends and outlook, environmental and social factor analysis, SWOT analysis and mores. | Select Industry analysis from the top menu, then choose Industry and Region, or search Company. |