SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, & Threats. This section offers library resources that can help you find SWOT analysis reports for your company and industry.
| Source | Description | Search tips |
| Business Source Complete | Business Source Complete includes market research reports, company and industry profiles, as well as SWOT analysis, etc... | Select SWOT Analysis from Publication Type on the right of the page. Browse or search for the company name. |
| Canadian Reference Centre | Canadian Reference Center includes leading Canadian and international periodicals, reference books and biographies, plus thousands of images from the Canadian Press. | Search subject, company or industry in the search box. |
| Euromonitor: Passport | Euromonitor Passport provides extensive reports covering industries, countries and consumer trends. It includes over 200 Canadian Industrial sector reports. Also offers demographic, economic, political, regulatory and social statistics and reports for countries worldwide. | Click Companies section from the top menu bar; search for the company by name; select appropriate profile from suggested names. Under Analysis on the left, select SWOT. See Euromonitor Passport Guide for more tips. |
| Nexis Uni
(formerly LexisNexis Academic) |
Nexis Uni provides full-text access to over 15,000 news, business and legal sources. Use the Company Dossier to retrieve detailed company information and financial performance measure, industry analysis, SWOT analysis, news articles etc... | Select Company Dossier on the top drop down menu under Menu, and search for the company by name. Company and industry SWOT analysis reports can be found under Industry Knowledge. |