Environmental Scan - Demographic Forces
Environment Scanning is an essential step in developing any marketing strategy or plan. You need to understand the external factors that may impact business decisions.
This section helps you to identify trends and changes in demographic forces. Use the recommended resources to research demographic factors, such as population, age, gender, immigration status, marital status, education, and occupation.
Recommended Resources
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Euromonitor: Passport This link opens in a new windowGo to CONSUMERS and POPULATION tab from the top menu and explore various reports. Or search Canadian Demographic and find the report, Canada in 2040, The Future Demographic.
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Statista This link opens in a new windowAccess to over one million data and statistics on thousands of topics from over 18,000 sources. Includes reports for countries worldwide, including Canada. Go to the Reports menu and select Country & Region reports. Search for Canada or select Canada from the Regions/Countries filter list.
