Environmental Scan - Socio-cultural Forces
This section includes sources of information for conducting socio-cultural research into consumer attitudes and opinions; buying habits; socio-cultural changes; lifestyle choices, shopping values, usage of technology etc.
Recommended Library Databases
-
Euromonitor: Passport This link opens in a new windowGo to CONSUMERS and LIFESTYLES tab from the top menu and explore various reports covering Consumer Profile, Consumer Values, Consumer Lifestyle, Consumer Types and Megatrends, and more.
-
Statista This link opens in a new windowAccess to over one million data and statistics on thousands of topics from over 18,000 sources. Includes reports for countries worldwide, including Canada. Go to the Reports menu and select Country & Region reports. Search for Canada or select Canada from the Regions/Countries filter list.
Recommended News Sources
-
Canadian Newsstream This link opens in a new windowOver 300 full-text Canadian newspapers from Canada's leading newspaper dailies, including The Globe and Mail, Toronto Star, and more.
Additional Resources
-
Insights on Canadian SocietyThis publication brings together and analyzes a wide range of data sources in order to provide information on various aspects of Canadian society, including labour, income, education, social, and demographic issues, that affect the lives of Canadians.
