Guides: Demographic Information for Business: Library Databases

See Canada Through a Whole New PRIZM With Powerful Consumer Insights
Enter a postal code to see sample PRIZM profiles, including demographic, behavioural, financial, health and psychographic insights.

Using population data

eMarketer PRO (Insider Intelligence) This link opens in a new window
Select Demographics from top menu. Reports, interviews, market data and international trends analysis related to digital and mobile marketing, media and commerce.
Euromonitor: Passport This link opens in a new window
Includes population statistics and forecasts. See "How to use Population Data to Enhance your Business Strategy" on this page, and the Consumers tab in the Euromonitor Passport guide (link below).

Euromonitor Passport Guide
by Nicole Zhang Last Updated Apr 20, 2022 1170 views this year

SimplyAnalytics This link opens in a new window
Generate custom maps and tabular reports using demographic, business and marketing data from Statistics Canada and more. Refer to the "Census Geography" guide from the University of Toronto to understand census areas. See video on this page.
Statista This link opens in a new window
Access to data from over 22,000 sources including industry reports, dossiers, and statistics, including Statistics Canada. Download images, PPT slides, Excel files and more.
Vividata Dapresy This link opens in a new window
Data on Canadian usage of over 3500 products. Information includes demographics, attitudes, media consumption, retail outlets, and frequency of usage.
To obtain logon instructions, speak with your professor, the library, or contact eresources@sheridancollege.ca
DLI: Data Liberation Initiative Collection This link opens in a new window
Select DLI Beyond 20/20 Web Data Server (WDS) link to access a web based, multidimensional table viewer which provides access to data in a variety of formats. Use Nesstar to access PUMF (Public Use Microdata Files).