- See Canada Through a Whole New PRIZM With Powerful Consumer InsightsEnter a postal code to see sample PRIZM profiles, including demographic, behavioural, financial, health and psychographic insights.
Using population data
Best bet databases
- eMarketer PRO (Insider Intelligence) This link opens in a new windowSelect Demographics from top menu. Reports, interviews, market data and international trends analysis related to digital and mobile marketing, media and commerce.
- Euromonitor: Passport This link opens in a new windowIncludes population statistics and forecasts. See "How to use Population Data to Enhance your Business Strategy" on this page, and the Consumers tab in the Euromonitor Passport guide (link below).
- SimplyAnalytics This link opens in a new windowGenerate custom maps and tabular reports using demographic, business and marketing data from Statistics Canada and more. Refer to the "Census Geography" guide from the University of Toronto to understand census areas. See video on this page.
- Statista This link opens in a new windowAccess to data from over 22,000 sources including industry reports, dossiers, and statistics, including Statistics Canada. Download images, PPT slides, Excel files and more.
- Vividata Dapresy This link opens in a new windowData on Canadian usage of over 3500 products. Information includes demographics, attitudes, media consumption, retail outlets, and frequency of usage.
To obtain logon instructions, speak with your professor, the library, or contact eresources@sheridancollege.ca - DLI: Data Liberation Initiative Collection This link opens in a new windowSelect DLI Beyond 20/20 Web Data Server (WDS) link to access a web based, multidimensional table viewer which provides access to data in a variety of formats. Use Nesstar to access PUMF (Public Use Microdata Files).
