Demographic/psychographic information
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WARC This link opens in a new windowFrom top menu select:
Topics> Research Methods & Tools > Segmentation
See also:
Topics > Consumers & Audiences -
SimplyAnalytics This link opens in a new windowGenerate custom maps and tabular reports using demographic, business and marketing data from Canadian sources including Statistics Canada, Dun & Bradstreet Canada, Environics, and CensusPlus 2016.
Up to 5 users at a time. Users will be prompted to sign up for an account, but this is not required. Sign in as guest for this option.
Permitted Uses -
Vividata Dapresy This link opens in a new windowData on Canadian usage of over 3500 products. Information includes demographics, attitudes, media consumption, retail outlets, and frequency of usage. See Tips in guide below.
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Euromonitor: Passport This link opens in a new windowStart with Consumers, from the top menu. View the Euromonitor Passport Guide, below, for tips, and video on this page.
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eMarketer PRO (Insider Intelligence) This link opens in a new windowSelect Country > Canada from the menu, then select Demographics or Topic from the left of the results.
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LinkedIn Learning This link opens in a new windowOnline training database containing access to thousands of high-quality instructional videos on a broad range of topics. Search for psychographics.
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Statista This link opens in a new windowAccess to data from over 18,000 sources including industry reports, dossiers, and statistics, including Statistics Canada. Download images, PPT slides, Excel files and more.
Permitted Uses
