Consumers & Customers 
Video resources
Sheridan library (login required)
- Statista This link opens in a new window Insights and facts across 600 industries and 50+ countries including industry reports, dossiers, and statistics, including Statistics Canada. Download images, PPT slides, Excel files and more. Search by keyword, or browse top menu for reports including Consumer Outlook If you wish, change the location at the top to Canada. .
- Euromonitor: Passport This link opens in a new window Extensive reports for consumers, products, services and demographics.
- SimplyAnalytics This link opens in a new window Generate custom maps and tabular reports using demographic, business and marketing data from Canadian sources including Statistics Canada, Dun & Bradstreet Canada, Environics, and CensusPlus 2016. Up to 5 users at a time. Users will be prompted to sign up for an account, but this is not required. Sign in as guest for this option.
- eMarketer PRO (Insider Intelligence) This link opens in a new window Collection of reports, interviews, market data and international trends analysis related to digital and mobile marketing, media, commerce and demographics.
- Vividata Dapresy This link opens in a new window Data on Canadian usage of over 3500 products. Information includes demographics, attitudes, media consumption, retail outlets, and frequency of usage. To obtain contact eresources@sheridancollege.ca
- MTM: Media Technology Monitor This link opens in a new window Provides reports based on a media survey conducted of 12,000 Canadians twice a year showing results going back to 2004.
- WARC This link opens in a new window Authoritative forecasts, case studies, marketing intelligence, and latest news in marketing, advertising, media, and research industries. From top menu, select Topics > Consumers & audiences.
Related guides
Consumer statistics
- Oberlo Statistics LibraryInclude social media, device, mobile statistics and more.
- StatistaLimited content provided for free. If you have a Sheridan ID, use the link on this page under Sheridan Library.
PRIZM Canada
Get to Know Canadians by Neighbourhood
Enter a postal code to see sample PRIZM profiles, including demographic, behavioural, financial, health and psychographic insights.
