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You are a brand! : in person and online, how smart people brand themselves for business success (2nd ed.) by
Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has revamped her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media.
ISBN: 1473653282Publication Date: 2012
