Primary vs. Secondary Research
Most of the resources in this guide will help you to do secondary research for your venture or idea. Examples of secondary research are searching for and reading newspaper and journal articles and books, finding and reviewing market and industry research reports. locating relevant statistics, accessing trend information.
Primary research is done by you, or someone you hire or contract, and includes research specific to your idea. Primary research may include interviews, focus groups, surveys, and observation.
Video resources
Resources
Examples of primary research methods
Examples of secondary research resources
Survey tools
- SurveyMonkey Essential Training. LinkedIn Learning.Sheridan login required, or access through your local public library.
- Poll Everywhere'Live' polling, for online focus groups or discussions. "Capture powerful feedback instantly during virtual meetings, classes, events, and more."
