The author of a website may be a person, company, organization, or government agency. Their credentials, expertise, and reputation provide clues for determining the credibility of the content. Consider the following:
- What do you know about the author? e.g. credentials
- Does the author provide contact information?
- Has the author written other publications on the topic to make them a subject expert?
- Is the author sponsored or affiliated with a company, publisher, or organization?
Generally, avoid strongly biased authors that may present misinformation or omit key details.