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Marketing: eBooks

This subject guide presents resources in various formats for students and faculty of the Marketing program.
Content - the Atomic Particle of Marketing
Malcolm Mcdonald on Marketing Planning
Behavioral Marketing
Understanding Digital Marketing
The Marketing Pathfinder
Rethinking Prestige Branding

eBook collections

Search terms to try

When searching Summon, try the following keywords and phrases:
 

Brand Loyalty

Brand name products

Branding (Marketing)

Competition

Consumer behavior

Electronic mail messages

Internet advertising

Internet marketing

Market share

Market research

Marketing

Marketing research

Telemarketing