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Marketing: eBooks

This subject guide presents resources in various formats for students and faculty of the Marketing program.
Content - the Atomic Particle of Marketing
Malcolm Mcdonald on Marketing Planning
Behavioral Marketing
Understanding Digital Marketing
The Marketing Pathfinder
Rethinking Prestige Branding
How to Write a Marketing Plan
Measuring Marketing
Customer-Centric Marketing

eBook collections

Search terms to try

When searching Summon, try the following keywords and phrases:

Brand Loyalty

Brand name products

Branding (Marketing)


Consumer behavior

Electronic mail messages

Internet advertising

Internet marketing

Market share

Market research


Marketing research