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BUSM10000D Business Fundamentals: Search Tips


Enclose phrases in quotation marks, e.g.:

  • "climate change"
  • "social media marketing"
  • "human resources"
  • "supply chain management"

Identifying keywords

Step One: Create and write your specific research question, example:

Should employees in Canada be given unlimited vacation time?

Step Two: Create your search, focus on nouns only: people, places, things. These will be your keywords or phrases - not who, why, where, when, how or what.

  1. employees  2. vacation 3. Canada

Step Three: Identify synonyms or related words for each keyword or phrase. Remember to put any phrases in quotes, e.g.









You can find more synonyms or keywords using the Visual Thesaurus (see below) or .

Find word variations

Try adding an asterisk *  to the root of any word to pick up other variations of the word:

  • Canad* will also find Canada, Canada's, Canadian
  • work* will also retrieve workplace, workers, worked, working