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Knowledge Mobilization

Infographics and research Posters for Knowledge Mobilization

Infographics and research posters are helpful tools for supporting knowledge mobilization. These formats often leverage visual elements, making them more appealing and engaging to a variety of audiences across different disciplines. For example, you may want to seek the attention of policymakers who can help implement the changes proposed in your research. Infographics and posters also require researchers to distill information in a concise manner and organize information in an easy-to-understand way. When displayed at conferences or public events, these resources can serve as a conversation starter. 

What is an infographic?

An infographic is a type of visual communication that uses a combination of images, charts/diagrams, and text to convey information and data. An infographic can help viewers get a snapshot of research results. In fact, 65% of the population are visual learners (Research Impact Canada, n.d.). Symbols and pictures that accompany text, when used purposefully, help people retain more information. 

Why create an infographic?

  • relay information quickly and effectively
  • help you connect with different audience members 
  • personalize the messages you want to convey
  • make it easier to share via social media 

Design Tips: 

Adapted from "10 Tips for Creating a High-Quality Infographic." In Educator's blueprint: A how-to guide for creating a high-quality infographic, by M. Gottlieb, A. M. Ibrahim, L. J. Martin, Y. Yilmaz, & T. M. Chan (2022), in AEM Education and Training, 6(4): e10793. https://doi.org/10.1002/aet2.10793

•  Adobe Express - Sign in with your Sheridan email address and single-sign-on login
•  Canva
•  Venngage

•  Infographic Design for Knowledge Mobilization (Research Impact Canada)
This module helps you understand the role of infographics in knowledge mobilization, design principles for infographics, and summarizing research evidence for targeted and lay audiences.
•  Infographics for Effective Knowledge Transfer (Dr. Simone Holligan)
Find different examples of infographics.
•  Infographics Toolkit (UBC Public Humanities)
Guidance on using infographics for different purposes (advocacy, in the classroom, and accessible research dissemination).
•  Virtual workshop: Infographics for Knowledge Mobilization (Research Impact Canada)
A YouTube video that covers different types of infographics, effective messaging, design principles, tools, and distribution options.

What is a research poster? 

A research poster is a large format poster that summarizes your research study in a concise and visually appealing way. A poster usually includes the project title, author(s), purpose/introduction, methodology, findings, discussion, conclusion, references, and acknowledgements. It also includes a combination of text, graphics, charts, and/or images. 

Why do a poster presentation? 

A poster presentation is a great entry into conference presentations for student researchers. This type of presentation is typically more informal and shorter in comparison to regular presentations. The presenter stands next to their poster and talks about their research to viewers who stop by their booth on a one-on-one or small group basis. A poster should complement the presenter's talk in a way that is easy to understand and engaging. 

Before you begin: 

Consider these questions: 

  1. Who is your audience?
  2. What is the most important or interesting point from your research project? Consider making this a focal point in your poster. 
  3. Where can you use charts, graphs or tables to convey information instead of text? 
  4. What kinds of information can you convey during your talk that will complement your poster?

Design tips: 

  • Arrange content into boxes and columns in a logical flow (typically, from top to bottom and left to right).
  • Keep the text concise and to the point. Limit word count to between 300 to 800 words. Any jargon and technical terms used should be appropriate to your audience. 
  • Leave enough white space between sections. 
  • Avoid long paragraphs. Use a point form to make some information easier to digest for viewers. 
  • Learn effective uses of graphics, colour and fonts. For example, ensure text is readable from 4 to 5 feet away. Use only 2 to 3 colours to create clear contrast and reduce distractions. San serif fonts like Arial and Verdana are easier to read. 
  • Find copyright free or friendly images to use (see a list of curated resources for finding these types of images). 

(University of Guelph, 2011/2012; NYU, 2023)

Dos and Don’ts of Designing an Academic Poster by University of Guelph Library on YouTube

You may use PowerPoint to create a poster.

  • Go to Design –> Slide Size
  • Choose Custom Slide Size
  • Set Width and Height (max. 56″)
  • Choose the Landscape (horizontal) or Portrait orientation.
  • Click OK.

There are other tools available: 

•  Adobe InDesign - Sign in with your Sheridan email address and single-sign-on login.
•  Canva
•  Piktochart

•  Creating an Effective Scientific Poster (University of Guelph)
This guide provides helpful information on creating a research poster for various disciplines. It includes suggestions on how to distill information, leverage design principles, and use graphics for impact.
•  How to Create a Research Poster (NYU Libraries)
•  Designing Conference Posters (Colin Purrington)
With practical tips and downloadable templates for landscape and portrait layouts.
•  Research Posters & Creative Displays (University of Toronto Scarborough Library)
A comprehensive guide with tips on creating effective posters and presentations, templates, suggested tools, and video tutorials. Find resources on designing posters for the humanities, sciences, and social sciences.

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