Case Studies & Simulations

A business case presents a real-life scenario where an company faces a challenge, dilemma or opportunity. It simulates the challenges or the opportunities faced by many companies in the real world. You, as a business student, are tasked with stepping into the role of a manager or a consultant to analyze the situation and develop solutions by applying theoretical knowledge and business concepts you have learnt in the classroom. In a short period of time, you will need to analyze the case and make your business recommendations with limited information which also reflects the real-life conditions most managers face too.

Learning with case method can help build essential business competencies, including:

• Critical Thinking Skills
• Problem-solving Skills
• Communications Skills
• Teamwork Ability

Learning with cases helps you talk through the problem and the alternatives to resolve it.

Step 1: Review the situation

• Read the case carefully
• Extract relevant information and facts

Step 2: Diagnose the challenges

• Identify specific challenges and opportunities
• Define the overall issues

Step 3: Analyze the big picture

• Perform in-depth analysis
• Use your business knowledge and concepts to explore different aspects of the situation

Step 4: Determine an action cycle

• Consider all possible options
• Evaluate and select preferred options
• Think about the feasibility and the action plan for your preferred option