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ADVG18508 Message Delivery Channels: Research Your Topic
Search for newspaper & journal articles with Summon
Best bet library resources
eMarketer PRO (Insider Intelligence)This link opens in a new windowSearch by keywords, then filter results using the options - including Topic - on the left side of the results. Or, click on Topics, Industries or Demographics (be sure to then click on All Reports on the right side of the page.
OR select from the top menu Country > Canada, Results may include reports, interviews, market data and international trends analysis related to digital and mobile marketing, media and commerce.
MTM: Media Technology MonitorThis link opens in a new windowProvides reports based on a media survey conducted of 12,000 Canadians twice a year. Start by selecting Reports from the top of the page, then scroll down to see report Icons to select reports covering TV/Video, the Internet, Mobile, Demographic groups, Radio/Audio, etc.
StatistaThis link opens in a new windowReports and statistics from over 18,000 sources. Search by keywords (e.g. advertising Canada) or click on Statistics, Reports, Infographics. Download images, PPT slides, Excel files and more.
WARCThis link opens in a new windowStart by browsing Topics from the top menu. Find articles, advertising forecasts, case studies, interviews with agencies, and more. To find agency information, just search the agency name in the search box. See example below.
ProQuest CentralThis link opens in a new windowSearch for newspaper, journal and magazine articles across multiple databases from ProQuest with one search.