Best bet databases
- Business Source Complete This link opens in a new windowEnter product name (e.g. mouthwash) and select Market Research Report from the Publication Type in the lower right of screen.
- Euromonitor: Passport This link opens in a new windowDetailed reports on consumers, trends, products and companies. Select from options on the top menu, or search keywords in top right corner. See link to guide, below.
- Statista This link opens in a new windowAccess to data from over 18,000 sources including industry reports, dossiers, and statistics, including Statistics Canada. Download images, PPT slides, Excel files and more. See chart example on this page.
- WARC This link opens in a new windowAuthoritative forecasts, case studies, marketing intelligence, and latest news in marketing, advertising, media, and research industries.
Permitted Uses
Librarian, Pilon School of Business
Nicole Zhang
Contact:
HMC Campus Library
Subjects: Accounting, Advertising, Business (all business guides), Business BBA & Post Grad, Business Communications, Business Diploma, Business Law, Careers, Continuing & Professional Studies, Economics, Finance, General Business, Human Resources, International Business, Marketing, Marketing: BBA, Marketing: Diploma, Office Administration, Other Business Courses, Project Management
