1. Analyst reports go by many names:
Preferred name: Analyst Reports, which differentiates them from Market Research reports
2. Analyst reports are published by investment banks
3. Investment banks employ financial analysts
Preferred name: Financial Analysts or just Analysts for short
Company analyst reports
Usually published quarterly. Focused on financial performance and include a lot of numbers. The good stuff lies in the qualitative analysis. They often discuss the reasons why a company has preformed well, or missed it’s financial targets. It might discuss big trends affecting that company, or strategic events happening around it
Industry analyst reports
•Published irregularly. May be weekly, monthly, quarterly, but are more often 1-2 times per year
•Are awesome because in addition to the financial analysis, they include detailed analysis on the whole industry. They will often discuss market sizes, shares, trends, what technologies are disrupting the industry, what is dying. They are really informative documents
Initiating coverage reports
This is the FIRST report published by an analyst on a company. Because it is the analysts' first assessment of the company, these are usually in-depth reports. They are comprehensive, covering an entire company from top to bottom in terms of strategic topics, trends, competitors, market shares. These are usually the one of the BEST reports for students when researching their topics