SWOT analyses are often included in company or industry profiles, but information found in articles in many library databases provide SWOT insight. A few tips and recommended databases for finding company SWOT information:
- Break up the SWOT - use the key words strengths, weaknesses, opportunities and threats separately with the company or industry name in your search.
- Try synonyms of your key words, e.g. instead of weaknesses, try challenges, problems, obstacles, etc.
