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ADVG17005 Introduction to Marketing Communications and Advertising Strategy
The Pitch
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ADVG17005 Introduction to Marketing Communications and Advertising Strategy: The Pitch
Brand Analysis
Competitor Analysis
Market Analysis
External Influences
Writing Your Conclusion
The Pitch
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The pitching process
The pitching process: best practice advice from the WFA and EACA. WARC.
Programming Foundations: Fundamentals
by
Simon Allardice
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