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ADVG18073 Consumer Research Advertising Planning

Librarian, Pilon School of Business

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Brand / Competitor Analysis

Product and brand research

Euromonitor: Passport This link opens in a new window
Type the brand or product name in the keyword search box in the top right corner. Filter your results by country, etc. See video on this page.

Euromonitor Passport Guide
by Nicole Zhang Last Updated Feb 28, 2024 985 views this year

ProQuest Central This link opens in a new window
Search across multiple databases from ProQuest with one search.
Note: Recommend using Firefox or Google Chrome. Permitted Uses
WARC This link opens in a new window
Ad campaigns, case studies, marketing intelligence and more. Start with a keyword search for the brand in the top right corner. See video on this page.

Ad collections

Ads of the World
An archive that includes television ads.

WARC This link opens in a new window
Select Gunn Report from top menu to see video case studies, top campaigns from around the world and more.

Last Updated: Feb 28, 2024 2:08 PM
URL: https://sheridancollege.libguides.com/ADVG18073
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Subjects: Advertising, Business (all business guides)

Tags: advertising