Qualitative research is "a term used to describe an approach to research that stresses ‘quality’ not ‘quantity’, that is, social meanings rather than the collection of numerate statistical data. For example, qualitative research might explore how an individual who voted for the Green Party in the United Kingdom sees themselves as a member of a minority party dealing with environmental issues rather than, say, exploring overall voting trends over time for the Green Party and other minority parties within Britain's two-party system." [Learn more]
- The A-Z of Social Research, from Credo Reference
Many of our databases offer journals that focus specifically on qualitative research methods, including a few examples below. Browse the latest issues, or search for subtopics, such as "interviewing", "surveys".