Market Share
Below are the database that most commonly include market share information. In some of these databases you may find market share information in easy to read tables, and in others you may find market share information within news reports and articles. Try searching the company or product name with the term "market share" or "brand share" or "market size", etc. Example: Nike "market share"
- Business Source Complete This link opens in a new windowCompany and industry profiles, SWOT analysis, market research.
- Euromonitor: PassportMarket share information may be located in company profiles, company share and brand share reports.
See Euromonitor Passport Guide > Brand & Market Share - WARCMarket share information is located in some company or industry profiles, or in articles.
- Statista This link opens in a new windowIn top right search box, type the brand or product and 'market share', e.g. chocolate market share,. Canadian results will appear first. Download PowerPoint slides, Excel files, images, infographics & more. (See example on this page.)
- IBIS World This link opens in a new windowIn-depth industry reports on over 400 Canadian industries.
Permitted Uses
Statista.com: Chocolate!
