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ADVG35785 Integrated Marketing Communications: Situational Analysis

Find industry information in WARC

Corporate websites

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Review the corporate website, and look for sections that might include information about their products, including:

  • Corporate
  • About Us
  • Products
  • News
  • Press Releases

Best bet databases

Find a company profile

Company Profile
Business Source Complete - Business Searching Interface:
1. Click on Company Information at the top of the page, then select the right company.
2. On the results page, choose Newspaper, etc., from Related Information.

Euromonitor: Passport:
1. Select Companies from top menu, then search for company name. Best for large, public companies.

See the Euromonitor Passport: Company Profiles guide for tips.


Claire Wollen, Librarian, Pilon School of Business

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Nicole Zhang
HMC Campus Library
905-845-9430 x5587