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MKTG27583 Marketing Analysis & Planning

External Situation

Macroenvironmental Analysis

Environment Scanning is an essential for developing any marketing strategy or plan. You need to understand the external factors that influence business decisions. This section will help you to identify key trends and provide evidence of changes in external forces. Consider use the below recommended resources to explore these environmental factors.

Environmental Scan - Demographic

Environmental Scan - Socio-cultural

Environmental Scan - Economic

Environmental Scan - Technological

Environmental Scan - Competitive/Industry

Environmental Scan - Regulatory