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MKTG31001D Marketing Analysis

Which database?

Which database should I choose?

Mergent Online
Tips:
1. Type company name in the Company Search box on the left side of the home page. 
2. Select the company from the options listed.
3. Click on the Reports tab on the blue menu bar.

Euromonitor: Passport
Detailed country briefings and other country specific reports. 

1. from the top menu, choose Economies > Business Dynamics. 
2. under Analysis, click on Geography and select a country.
3. click on GO.
See Euromonitor Passport Guide for more tips.

Business Source Complete - Business Searching Interface

1. type the country name in the search box
2. scroll down and select Country Report from the Publication Type list on the right side of the page
3. click on Search.

Mergent Online

 

Select Country Profiles from the lower right corner of the Mergent home page.

Select a country to retrieve the country profile in PDF format. 
For a more detailed report, select Country Insight from top menu, then select continent and country

FactSet
Mergent Online
PrivCo (large private companies)

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