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MKTG31001D Marketing Analysis

Librarian, Pilon School of Business

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How to use this guide

  • This guide includes pages or tabs for each industry topic that has been assigned to your class. Just hover (or click) over the Industry Topics tab to see the list.

  • Each topic page includes links to reports or other information from our library databases, covering that industry in Canada, and also globally.

  • For any Euromonitor Passport, or Conference Board of Canada report listed, you will need to search for the name of the report in the search box on the database's home page.

  • Following the Industry Topics tab, you'll see a tab for Macro-environmental research resources.

  • The fourth tab provides information on APA Citation, and links to other APA resources.

  • Don't forget to check out our newest database, Statista. You'll find statistics, charts, infographics, industry reports and more for Canada and the world. See the video, left.