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Advertising: General Advertising
This subject guide presents resources in various formats for students and faculty of the Advertising program.
Online training database containing access to thousands of high-quality instructional videos on a broad range of topics including advertising, social media advertising, marketing, consumer behaviour and more.
Provides reports based on a media survey conducted of 12,000 Canadians twice a year showing results going back to 2004.
Start by clicking on Reports from the top menu, then scroll down and select an icon, e.g. TV/Audio.
Generate custom maps and tabular reports using demographic, business and marketing data from Canadian sources including Statistics Canada, Dun & Bradstreet Canada, Environics, and CensusPlus 2016. Up to 5 users at a time. Users will be prompted to sign up for an account, but this is not required. Sign in as guest for this option. Permitted Uses