Best bet databases
- CARDonline This link opens in a new windowA directory of advertising companies. Includes advertising rates, data and media planning information.
- eMarketer PRO (Insider Intelligence) This link opens in a new windowCollection of reports, interviews, market data and international trends analysis related to digital and mobile marketing, media and commerce.
- Euromonitor: Passport This link opens in a new windowExtensive information on consumers, demographics, industries and more. See guide below for tips.
- LinkedIn Learning This link opens in a new windowOnline training database containing access to thousands of high-quality instructional videos on a broad range of topics including advertising, social media advertising, marketing, consumer behaviour and more.
- MTM: Media Technology Monitor This link opens in a new windowProvides reports based on a media survey conducted of 12,000 Canadians twice a year showing results going back to 2004.
Start by clicking on Reports from the top menu, then scroll down and select an icon, e.g. TV/Audio. - SimplyAnalytics This link opens in a new windowGenerate custom maps and tabular reports using demographic, business and marketing data from Canadian sources including Statistics Canada, Dun & Bradstreet Canada, Environics, and CensusPlus 2016.
Up to 5 users at a time. Users will be prompted to sign up for an account, but this is not required. Sign in as guest for this option.
Permitted Uses - Vividata Dapresy This link opens in a new windowData on Canadian usage of over 3500 products. Information includes demographics, attitudes, media consumption, retail outlets, and frequency of usage.
- WARC This link opens in a new windowAuthoritative forecasts, case studies, marketing intelligence, and latest news in marketing, advertising, media, and research industries.
Permitted Uses
