Advertising: General Advertising

A directory of advertising companies. Includes advertising rates, data and media planning information.

Collection of reports, interviews, market data and international trends analysis related to digital and mobile marketing, media and commerce.

Extensive information on consumers, demographics, industries and more. See guide below for tips.

Online training database containing access to thousands of high-quality instructional videos on a broad range of topics including advertising, social media advertising, marketing, consumer behaviour and more.

Provides reports based on a media survey conducted of 12,000 Canadians twice a year showing results going back to 2004.
Start by clicking on Reports from the top menu, then scroll down and select an icon, e.g. TV/Audio.

A web-based mapping, analytics and data visualization program providing demographic information including census data from Statistics Canada, current year estimates and 5-year projections of demographic data from Environics, household spending data on hundreds of goods and services, and over 1 million Canadian business profiles from Dun & Bradstreet. Data is available at the following geographies: Province/Territories, Census Metro Areas, Census Divisions, Forward Sortation Areas, Census Subdivisions, Census Tracts and Dissemination Areas.
Up to 5 users at a time. Users will be prompted to sign up for an account, but this is not required. Sign in as a guest for this option.
Permitted Uses

Data on Canadian usage of over 3500 products. Information includes demographics, attitudes, media consumption, retail outlets, and frequency of usage.

Authoritative forecasts, case studies, marketing intelligence, and latest news in marketing, advertising, media, and research industries.
Permitted Uses