Marketing Management (Post-Grad)

Step One: Create and write your research question, example:

Should employees in Canada be given unlimited vacation time?

Step Two: Create your search, focus on nouns only. These will be your keywords or phrases - not who, why, where, when, how or what.

1. employees  2. vacation 3. Canada

Step Three: Identify synonyms for each keyword or phrase. Remember to put any phrases in quotes, e.g..

You can find more synonyms or keywords using the Visual Thesaurus (see below) or Thesaurus.com .

Try adding an asterisk *  to the root of any word to pick up other variations of the word:

• Canad* will also find Canada, Canada's, Canadian
• work* will also retrieve workplace, workers, worked, working

Enclose phrases in quotation marks, e.g.:

• "climate change"
• "social media"
• "human resources"
• "supply chain management"

Remember - if you use AND, OR or NOT in your search, those words must be in capital letters, e.g.

• "global warming" OR "climate change"
• "social media" AND Canada