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SALE24565 Professional Selling: 3.2 Competitive Analysis

Competitive Analysis

Recommended databases

Source Description Search tips
Euromonitor: Passport Euromonitor Passport provides extensive reports covering industries, countries and consumer trends. It includes over 200 Canadian Industrial sector reports. Also offers demographic, economic, political, regulatory and social statistics and reports for countries worldwide.  Click Search from black menu bar. Choose Categories and Topics and Click Go. Then select Industry in the first tab and then select Geographies in the second tab. Or select Economics > Business Dynamics and select Country Reports to see more macro-environmental analysis.
More detailed instruction be found in Euromonitor Passport Guide tab
IBIS World IBIS provides comprehensive research on over 400 industries in Canada. Reports include industry analysis, competitors anlalysis. Search by keyword in the search box, or select Canada Industry Reports (NAICS) from the top menu bar, then browse and select industry.
Mergent Online Mergent Online offers extensive reports on company and industry performance analysis, market trends and outlook, environmental and social factor analysis, SWOT analysis and mores. Select Industry analysis from the top menu, then choose Industry and Region, or search Company.

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