All Guides: BUSM40000D Integrated Industry Project: SWOT Analysis

SWOT Analysis

SWOT analyses are often included in industry reports or company profiles in databases such as Business Source Complete, but information found in articles may also provide SWOT insight. Tips and recommended databases for finding company SWOT information:

Use the key words strengths, weaknesses, opportunities and threats separately with the company name in your search.
Try synonyms of your key words, e.g. instead of weaknesses, try challenges, problems, issues, difficulties, etc.

Business Source Complete - Business Searching Interface This link opens in a new window
Company and industry profiles, SWOT analysis, market research, case studies, and nearly 2,000 peer-reviewed journals.
IBIS World This link opens in a new window
Covers industry SWOT analysis reports for over 400 Canadian industries.
Euromonitor: Passport This link opens in a new window
Includes over 200 Canadian industrial sector reports, country, city, consumer and company reports, which provide SWOT related information. You may want to check on Business Dynamics, Economy, Finance and Trade, households, Income and Expenditure, PEST analysis, Sustainability, etc.
Nexis Uni This link opens in a new window
Contains over 15,000 news, legal and business sources. Coverage includes news and current events, government, business, medical, legal and general reference.

BUSM40000D Integrated Industry Project

Librarian, Pilon School of Business

SWOT Analysis

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