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BUSM40000D Integrated Industry Project

SWOT Analysis

SWOT analyses are often included in industry reports or company profiles in databases such as Business Source Complete, but information found in articles may also provide SWOT insight. Tips and recommended databases for finding company SWOT information:

  • Use the key words strengths, weaknesses, opportunities and threats separately with the company name in your search.
  • Try synonyms of your key words, e.g. instead of weaknesses, try challenges, problems, issues, difficulties, etc.