Industry research is a vital component of understanding a specific market or industry. Once you have identified the industry sector you will be working with, begin by:
Industry research can be both primary and secondary research. Primary research is data gathered by yourself directly from the source (i.e., surveys, interviews, focus groups, etc.). Secondary research is data that has already been collected and is publicly available. Read more at IBISWorld's The Complete Guide to Industry Research.
Use the following resources to get started:
See the Industry Information Guide for more information on which databases work best for different types of reports, profiles, graphics, etc.
There is at least one association for almost every industry, product, service or profession. Association web sites often provide industry statistics, reports, trends, links to other resources, and more. To find an association, simply Google industry association Canada. For example, coffee association Canada, or electronics association Canada.
Some association examples and links are listed below.
