Skip to Main Content

ADVG55892 Advertising Planning & Development: Brand (Product) Analysis

Brand Repositioning

Achilles Heel Advertising: Repositioning the Competition. CBC, Under the Influence.
Listen to the podcast, or read the text.

Human Brand

The Human Brand: How We Relate to People, Products, and Companies by Chris Malone; Susan T. Fiske
Call Number: ONLINE
Publication Date: 2013

Product and Brand Research

Euromonitor: Passport This link opens in a new window
Enter the product or brand name in the top right corner.

Euromonitor Passport Guide
by Nicole Zhang Last Updated Feb 28, 2024 1057 views this year

WARC This link opens in a new window
Enter the product or brand name in the top right search box.
Statista This link opens in a new window
Access to data from over 18,000 sources including industry reports, dossiers, and statistics, including Statistics Canada. Download images, PPT slides, Excel files and more. See example on this page.