SWOT Analysis

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, & Threats. It is a framework used to evaluate internal and external environments of a company, an industry, or a country. Internally, it examines the strengths, advantages over competitors, and weaknesses, areas where improvements are needed. Externally, it identifies opportunities, such as industry trends that could enhance business performance, and threats, which are external factors that could have negative influence.

To create your own SWOT analysis, you will need to conduct secondary research and utilize information from company reports and profile, data, social media, news articles, and other sources form various library resources and external resources. This guide will help you find the information and data needed for a SWOT analysis.