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MKTG19439 Marketing 1

Assignments #3 and #4 – Industry Information and SWOT

This section will help to start your external research from the key resources listed below. You may also want to view External Research Tutorial on the left side menu.

Best bet databases

Industry associations

Associations are a great source for trends, issues, statistics, and much more. Look for pages or sections named Research, or Statistics, or Resources. To find an association, just Google your industry and association and Canada.

e.g. restaurants association Canada