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MKTG19439 Marketing 1

Environmental Scan - Socio-cultural

Environmental Scan - Socio-cultural Factor

This section includes a number of sources of information for conducing socio-cultural research. You might consider using below recommended resources to analyze socio-cultural factors that might affect your selected industry, including but not limited to: consumer attitudes and opinions; buying habits; socio-cultural changes; lifestyle choices, shopping values, usage of technology etc.

Recommended Library Databases

Recommended News Sources