Environment Scanning is an essential step in developing any marketing strategy or plan. You need to understand the customers, trends, the competition and the external factors that may impact decisions. In order to complete your Industry Environmental Scan, you will want to conduct a significant amount of secondary research using the internet and the Sheridan databases.
This section helps you to identify relevant trends and provide evidence of the changes in the demographic forces. You might consider use the below recommended resources to research demographic factors that might affect your selected industry, including but not limited to: population, age, gender, immigration status, marital status, education, occupation, etc.