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MKTG19439 Marketing 1

Environmental Scan - Competitive/Industry

In this section, you might consider use the recommended databases to identify competitive forces, including but not limited to: competitors, market segment, etc.

Recommended Resources

Recommended News Sources

Industry Association Websites

Associations are a great source for trends, issues, statistics, and much more. Look for pages or sections named Research, or Statistics, or Resources. To find an association, just Google your industry and association and Canada.

e.g. restaurants association Canada