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MKTG19439 Marketing 1

Librarian, Pilon School of Business

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Nicole Zhang
HMC Campus Library
905-845-9430 x5587


Environmental Scan - Competitive/Industry Factor

In this section, you might consider use the recommended databases to identify competitive forces, including but not limited to: competitors, market segment, etc.

Recommended Resources

Recommended News Sources

Industry Association Websites

Canadian Restaurant and Foodservices Association logo   


Associations are a great source for trends, issues, statistics, and much more. Look for pages or sections named Research, or Statistics, or Resources. To find an association, just Google your industry and association and Canada.

e.g. restaurants association Canada