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Business
MKTG19439 Marketing 1
Internal Research
MKTG19439 Marketing 1
Librarian, Pilon School of Business
Nicole Zhang
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Contact:
HMC Campus Library
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Subjects:
Advertising
,
Business Communications
,
General Business
,
International Business
,
Marketing
,
Office Administration
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Assignments #1 and #2 – Brand, Company and Customer Information
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Internal Research Tutorial
Consumer Research
Assignments #3 and #4 – Industry Information and SWOT
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External Research Tutorial
Industry Research
Environmental Scan - Demographic
Environmental Scan - Socio-cultural
Environmental Scan - Economic
Environmental Scan - Technological
Environmental Scan - Competitive/Industry
Environmental Scan - Regulatory
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Internal Research
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