eBooks
Lessons in Typography by
Get hands on with type in this lesson-based addition to Jim Krause's popular new Creative Core series on design fundamentals. In Lessons in Typography, you'll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you're encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career. In Lessons in Typography, you'll learn how to: Identify and discuss fonts like a design professional Choose and combine fonts effectively for use in your projects and layouts Create monograms and logos using existing typefaces and custom-built letterforms Modify fonts to meet your design's specific needs Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.
ISBN: 9780133993554Publication Date: 2015-07-06
Responsive Typography by
Responsive web design helps your site maintain its design integrity on a variety of screen sizes, but how does it affect your typography? With this practical book, graphic designers, web designers, and front-end developers alike will learn the nuts and bolts of implementing web fonts well, especially how to get the best appearance from type without sacrificing performance on any device. After examining typography fundamentals and the evolution of type on the Web, author Jason Pamental provides useful approaches, real examples, code, and advice for making your type performant, progressive, proportional, and polished—the primary ingredients of responsive typography. Understand how type plays a vital role in content-first web design Weigh the tradeoffs between self-hosting and using a font service to get the best performance for your site Get your type on the screen fast by designing for Progressive Enhancement Use a responsive relative scale to adjust proportions between typographic elements for any device or resolution Polish your type with ligatures, kerning, and other techniques to create rich, textured reading experiences
ISBN: 9781491907092Publication Date: 2014-09-25
Typographic Design by
Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.
ISBN: 9781118715765Publication Date: 2014-09-29
The Typography Idea Book by
Playing with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world. Geared towards helping you evolve different typographic styles, the book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorizing, novelty typefaces and puns, discover all the brilliant ideas you could be bringing to your own designs.
ISBN: 9781780678498Publication Date: 2016-08-23
Typography Sketchbooks by
Typography is an obsession for most designers. It's at the heart of all visual communication and is one of the purest forms of design, one that can always be improved and refined.Typography Sketchbooks gets into the minds of designers who create typefaces, word images and logos through their private sketchbooks. The result of these wide-ranging typographic musings provide fascinating insights into the expressive quality of letters and words. Aimed at all those who use type, whether by hand or on-screen, this pleasing compendium stresses the importance of good typography at a time when reading habits are changing and celebrates a craft that has endured for centuries.
ISBN: 9781616890377Publication Date: 2011-09-28
LinkedIn Learning Typography Courses
- The 33 Laws of Typography Typography, done right, can enrich any message, making it beautiful and easy to understand. In this course, Jill Butler distills her many years of teaching and design consulting into 33 laws of typography. These laws are the details that designers can overlook or, in some cases, never learned, but that make for stronger compositions. Here these rules are broken down into five categories: documents, large bodies of text, small blocks of text, punctuation, and typefaces. Dive into any section to start learning how to put these principles into action in your own designs. Topics include: Maintaining a visual hierarchy Avoiding bad paragraph breaks and line-breaking hyphens Staying away from all caps and underlined text Using proper punctuation Choosing the right typeface
- Creative Inspirations: Doyald Young, Logotype Designer From humble beginnings in a small Texas town eight decades ago comes legendary typographer, logotype designer, author, and teacher Doyald Young. As elegant as his script fonts and as wise as his set of Oxford English dictionaries, Young set the standard for his craft. Friend and designer Stefan Bucher describes Young as "someone who could easily have done what he does in the Renaissance, and could easily do it 300 years from now." In this installment of Creative Inspirations, we enjoy a window into the life of this accomplished artisan as he works with joyous focus in his favorite spot, his drawing table. We follow Young to Art Center College of Design in Pasadena where he shares his talents with tomorrow's designers. He recalls the hundreds of iterations he went through in creating the logo for Prudential, and he puts pencil to tissue creating the pages for his book about script lettering, Learning Curves. Young's story is compelling, captivating, and most of all, inspiring. lynda.com is honored to host this tribute to his work. Join us in Bonus Features at a tribute event held at Art Center College of Design in Pasadena, California, where Doyald's friends and colleagues speak about their relationship with the gifted designer and Lynda introduces a scholarship fund set up specifically in his memory.
- The Creative Spark: Title Case, Typographic Artisans Meet two type nerds. From the studio they share in San Francisco, typographic artisans Jessica Hische and Erik Marinovich formed Title Case, a business and workshop dedicated to the love of the letterform. Here the two artists seek to perpetuate and spread their love of type both in their own work and by sharing it with others through the workshops they offer. While they obsess on their freelance projects, they're equally gratified by spending countless hours drawing letters on their own for the sole purpose of furthering their art. Jessica and Erik talk about the importance of just looking at type—to learn and to practice each day. Follow Title Case as they put pencil to paper and ink to brush in pursuit of the letter that's uniquely their own.
- Graphic Design Foundations: Typography Good typography can add tremendous power to your design and your message, whether it is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains good typographic practices, so that you can develop an "eye" for type and understand how to effectively use it. Author Ina Saltz explains type classifications (serif vs. sans serif, display type vs. text type), how type is measured, sized, and organized, and how spacing and alignment affect your design. She also explains how to use kerning, tracking, leading, and line length, and covers the history and current trends in typography. The course teaches the principles of legibility, readability, and compatibility, and how they should be considered when you're selecting and designing with type. Topics include: What is typography? Differentiating type characteristics Using ornamental and decorative type Combining typefaces Using contrast and scale Kerning and kerning pairs Choosing the optimum line length Aligning and spacing characters, words, and paragraphs Understanding factors affecting legibility Working with three-dimensional type Putting type in motion
- Foundations of Typography: Color, Contrast, and Scale Enhance the clarity and impact of your type—and your message—with effective use of color, contrast, and scale. Designer Ina Saltz shows you how to use these three elements to elevate your design above the rest. Learn how to choose a typeface, weight, size, and color for your type, and balance its scale in relation to the other graphic elements. Plus, discover how to develop your typographic eye by studying great designs and figuring out how and why they work. Topics include: Creating tonal weight with type Selecting and using color Creating contrast with size Lifting type on complex backgrounds Adding drama with typographic scale
- Typography: Hierarchy and Navigation If you've seen our course Foundations of Typography or if you're a designer with a working knowledge of typography, this course is the next step. Typography expert Ina Saltz guides you through two essential topics, hierarchy and navigation. Her goal is to teach designers the best techniques for creating clear levels of importance (hierarchy) and pointing readers in the right direction (navigation), whether it's for print-based or screen-based communication design.
- Helvetica Helvetica is about typography, graphic design, and global visual culture. It looks at a single typeface—one that, for better or worse, has dominated the graphic arts world since its creation in 1957—in a conversation about the way type affects our lives. lynda.com is proud to host this film in our library—along with an additional hour of online-exclusive bonus content. The documentary explores urban spaces in major cities and the type that inhabits them, and offers a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Müller, and many more. Make sure to watch the bonus features included in the Extras chapter for more insights from these designers.
- Introduction to Transmedia Typography: Transmedia The future of typography is now. It's a future where type is conquering motion, space, and interaction to play across all media. Imagine type that is alive and dynamic, that adapts to the environment. This is transmedia typography, type that can be expressed in a variety of visual environments, including screen-based, print-based, and emerging media. This course adapts Brad Bartlett's acclaimed transmedia typography class taught at Art Center College of Design and introduces mediatecture (aka media architecture), a ground-breaking course developed by Nik Hafermaas. Bartlett and Hafermaas explore the new ecosystems that typography now resides in and the tools (such as sensors and projectors) that designers can use to develop their own transmedia typography projects. They also provide an outlook on the rich career opportunities in this exciting new and cutting-edge space. Topics include: Developing dynamic identities Exploring data-driven and generative logotypes Spatializing letterforms with scale and dimension Applying transmedia typography across analog and digital media Exploring typography in emerging and augmented environments Developing typography for scenography and mediatecture Working with transmedia tools and video storytelling Exploring commercial applications such as mediatecture
